A passion for being an Indian.
The feeling that’s growing within me is not just a personal choice—it’s a movement. As an Indian, I feel an immense pride in the strength of our people, our products, and our potential. Recently, Prime Minister Narendra Modi echoed this sentiment, calling on all of us to proudly say: “I buy Swadeshi, I sell Swadeshi.”
I’ve taken this to heart. I’m making the switch from my American Express credit card to my Indian bank cards—SBI, ICICI, and Kotak. It’s a symbolic step, but it’s the first of many. My next car will be a Mahindra or a Tata—an Indian brand that reflects the ingenuity of our own industries.
This decision is backed by something larger. Prime Minister Modi reminded us of the Swadeshi movement that fueled our freedom struggle. Today, it fuels our economic independence. By choosing local products, we’re supporting the artisans, workers, and entrepreneurs who pour their heart and soul into each creation.
Prime Minister Modi’s recent appeal came alongside major GST reforms that are making goods more affordable for all of us. The vision is clear: a Viksit Bharat by 2047, built on the foundation of self-reliance. Every time we buy something made in India, we’re helping a family earn their living, and we’re creating opportunities for the next generation of youth.
For me, this is about more than just transactions. It’s about a connection. A connection to the soil of our nation, to the sweat of our people, and to the spirit of self-reliance that defines us as Indians. Whether it’s the comb in my pocket or the car I drive, I want it to be crafted by our own hands.
We’ve faced challenges, from global economic uncertainties to trade tensions. Yet, these challenges have only strengthened my resolve. Like Gandhiji’s call for Swadeshi during the freedom struggle, today’s call is about economic freedom. It’s about building a nation that stands tall, powered by its own innovation and hard work.
So here’s my pledge: to take every Indian …
Swadeshi a way of life. To choose Indian products, to support Indian services, and to inspire those around me to do the same. It’s not about being against anyone—it’s about being for India.To every Indian reading this: let’s come together in this movement. Let’s make every purchase count. Let’s celebrate the brilliance of our nation, and let’s walk the path that takes us to a truly Atmanirbhar Bharat.
Jai Hind…